To be the most trusted and transparent fair trade organization that creates positive change for farmers, artisans, and the environment.
To uplift impoverished communities by connecting them to markets and enabling them to lead dignified, sustainable lives.
We prioritize ethics and sustainability, empowering communities through knowledge, fair opportunities, and environmental stewardship.
2009: Shop For Change Fair Trade NGO founded to empower rural communities.
2015: Shifted focus from certification to aggressive market generation.
2019: Introduced regenerative agriculture techniques with Saguna Rural Foundation.
2023: Impacted 50,000+ lives, planted 56,000+ fruit-bearing trees, and upskilled 500+ tribal women.
CEO and visionary leader driving sustainable change in rural India.
Expert in digital initiatives, healthcare, and skill development.
Former IAS officer and agricultural innovator.
Championing women entrepreneurs with 15+ years of experience.
Enhancing incomes through market linkages and fair trade practices.
Upskilling women with marketable skills to promote independence.
Promoting eco-friendly farming techniques and carbon credit programs.